If you're going to go into business for yourself, you'll certainly have to know how to write. Most of us learned to do this at a very young age. The question at this point becomes more about communicating through your writing, rather than just knowing how to print or write your abc's.
You're going to find yourself communicating in writing to many people for many reasons. From writing a business plan so that banks, investors, and other lenders understand what you're looking to accomplish, to writing basic emails letting folks know that you're now in business, to newsletters that keep your customers up-to-date on what you're offering, you will be communicating in writing.
Do people understand what you're saying in emails? Do you double-check what you're sending out or do you just "wing it" and hope it gets the job done. Given the assumption that you're going to start your business with the intent of succeeding and making money, it's time to take a look at what you're writing says about you (because it will say the same about your business and may be the difference between a successful business, and an expensive hobby).
Until next time...
1/18/2008
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